Hockey Home of Goals Campaign

Anomaly, the agency of record for Budweiser Canada, engaged Black Box Productions to line produce the grand finale of their Home of Goals campaign in St-Jerome. The campaign launched with a super-bowl commercial featuring former NHL hockey player Mike Bossy and employees of Soucy Baron, the company responsible for molding the rubber used to make NHL pucks. After the launch, blank pucks were sent across the country for famous Canadians and hockey fans to sign and send their thanks to Soucy Baron and the town of St-Jerome. The pucks were collected and fabricated into a 9 foot high sign announcing St-Jerome as the "Ville Des Buts". The Mayor of St-Jerome liked the slogan so much, he changed it to the town slogan. The Black Box team was on-site to capture the event with multiple HD cameras, including jib and slider shots, sound crew, and art department. Now that playoffs have started, we're hoping some of those pucks from St-Jerome make it into Tampa Bay's net and advance the Habs towards the Stanley Cup.