Branded Video For Canadian Tire Featured On
August 27, 2014 at 12:00 AM
by Black Box Productions


Marketing Magazine featured a back-to-school video for Canadian Tire, filmed by Josh Usheroff (Black Box Productions) in Montreal and Dave Dvir in Toronto. The concept and production came from Notch Video. We handled the edit and delivery.

Canadian Tire video asks how parents are feeling as their kids embark on a new stage of life.


With back to school just around the corner, Canadian Tire has released a new video that focuses on the first day of class. Instead of students, the retailer chose to talk to moms and dads with children headed to elementary school, high school and university.

Knowing how much time moms spend on Facebook (33 minutes a day, according to Canadian Tire), this is where the brand is focusing its promo efforts for the video. Within 24 hours of posting the video, it’s received over 150 shares and 1,200 likes.

The video launch coincides with the roll out of its “Moving Back to School” campaign using flyer, digital and on-campus banners.