Think about how many hours you spend reading emails every day. Now, think about how many fewer you would spend if those emails included a short and interesting video instead of a plain old text. It goes without saying that watching videos is a faster way of engaging and communicating rather than reading. The Internet audience is growing rapidly while new ways of communicating are emerging and existing ones are improving. Email marketing is becoming more effective as the integration of videos in emails is spreading. Video emails get the viewers hooked in a way that plain text emails cannot. The visual presentation of marketing campaigns tends to have a bigger impact on the viewers. Thus, it is more than appropriate to consider video email marketing as a penetrating marketing tool. According to eMarketer, 55% of the brands that used videos in their email campaigns saw higher click-through rates. The market research company also observed a 44% increase in the amount of time spent on each email by the subscribers and a 41% increase in the sharing or forwarding rates of these emails. A viral video can increase awareness and deliver messages in a way that is substantially more influential than other marketing tools. Increasing awareness is not the only way video email marketing helps to increase presence in the virtual world. It also improves search engine rankings, which is another way of drawing more attention to your brand.
The mighty power of videos should not be underestimated when it comes to marketing. They have a habit of pulling you into their own reality and separating you from your own. What better way to say what you want to say quickly and effectively? You can be the judge of how effective video email marketing can be. Just take a look…
Now that we know how engaging video can be, want to leverage all the advantages of video email marketing?
Below, you can see a short list of services, which can be helpful in integrating a video into your email:
- MailChimp embeds the video in an email by creating screenshots of the video, which is originally hosted on social sites such as YouTube or Vimeo.
- BombBomb hosts the video and sends the email for you in order to avoid any technical problems.
- TailoredMail uploads, encodes and embeds your videos into your emails for instant sending. Individual subscribers’ viewing behaviours are also tracked for the purpose of gathering information about your target market.
Other practical options would be to use HTML5, animated .GIF or .PNG videos. Using HTML5 has various advantages such as improved functionality and compatibility with iOS devices. Animated .GIF and .PNG videos help in playing the video instantly when the subscriber views the email. An animated .GIF is a reliable option since it can be created and integrated into any email easily.
By using any of these practices, it is possible to engage in video email marketing in a way that will save a lot of time, deliver messages more effectively, increase awareness and spread presence in the virtual world.
Contact us if you would like to use videos to promote your brand.