4. Enhancing Quality with Upres
To ensure the highest visual quality, the animated clips were processed through Topaz Video AI, a tool that sharpens resolution and enhances detail. This step added a refined touch, ensuring every frame of the cow animation looked its best.
5. Compositing the Final Scene
With the cow animated, the next step was compositing. With the final composition and lighting in mind we filmed live-action footage featuring the restaurant and NHL player Arber Xhekaj. Then, using Adobe After Effects, we integrated the AI-generated cow with the live-action footage. This phase required careful layering of elements to create a cohesive and convincing final product, ensuring seamless interaction between the cow and the real world environment.
6. Fine-Tuning and Testing
Experimenting with AI inevitably leads to unexpected results, and this project was no exception. From erratic movements to amusing glitches, the process was filled with moments of trial and error. Each “mistake” provided valuable insights, helping us refine the animation and integration for the final cut.
Through persistence, creativity, and a willingness to embrace the quirks of AI, we brought the AI cow to life—delivering a character that was both endearing and memorable, perfectly aligning with the campaign’s playful spirit.
The final commercial integrates live-action footage and AI-generated elements seamlessly. The result is a highly engaging ad that feels both familiar and innovative. The AI cow not only delivers the “beef” of the story but also grabs attention with its surprising and unique presence, making it stand out from the other commercials. It’s designed to evoke a reaction, create the element of surprise, and leave a lasting impression for a truly memorable campaign.This project marks an exciting milestone in the world of advertising, where AI technology can complement traditional film production to create something fresh and entertaining. While the use of AI in advertising is still a relatively new concept, it opens up possibilities for brands to experiment with new creative avenues that would otherwise be too expensive or impractical to execute.
The Future of AI in Advertising
This project is just the beginning of how AI can be leveraged in video production. As AI technology continues to evolve, we expect to see more ads blending the physical and digital worlds, offering brands endless possibilities for creativity. As always, Black Box Productions is testing the boundaries of these innovations and ready to bring bold ideas to life. If you’ve got an idea for a commercial that needs a bold and unique approach, let’s create something memorable together! Get in touch with us, reach out, and let’s make it happen.