What if every sound in a video game could respond naturally? What if creators could shape footsteps, explosions, and echoes with the same flexibility as a painter mixing colors?
That is the promise of Strata, a revolutionary multitrack sound library developed by Audiokinetic. To introduce it to the world, they engaged Black Box Productions to create a video campaign that would excite, educate, and immerse audiences in this new creative frontier.
Audiokinetic is recognized globally as a pioneer in interactive audio technology. When the company set out to introduce Strata, a first-of-its-kind ready-to-edit multitrack sound library, they needed a video campaign that could effectively communicate this paradigm shift in interactive audio design. Strata offered an entirely new way to design sound, giving creators full access to every layer within a sound effect rather than a flattened, pre-rendered file. The result was a leap forward for sound designers who could now shape, blend, and remix effects with precision.
The goal was to explain and promote a highly technical product to a specialized audience of sound designers and game developers. Audiokinetic wanted to build awareness and excitement around the product launch while helping viewers understand its creative potential. At the same time, the videos needed to fit seamlessly within the company’s broader marketing ecosystem, supporting sales teams, online product pages, and community tutorials. The challenge was to balance technical clarity with emotional appeal, showing how Strata empowers creators rather than simply describing how it works.
Black Box Productions developed a two-part video strategy designed to reach audiences at different stages of engagement. The first piece was a 60-second hero video that captured attention through dynamic motion graphics and a visual breakdown of Strata’s capabilities. This short film served as the primary awareness driver, introducing Strata’s value proposition in a visually striking way that could work without narration across multiple digital platforms.
The second piece was a five-minute documentary, filmed at Audiokinetic’s offices and sound studio, which told the story behind Strata’s development. It featured the team that created the product, showing the human side of innovation and the passion that drives their work. The documentary provided depth, context, and credibility, helping viewers understand not just what Strata is but why it matters.
Together, these videos anchored a holistic video marketing strategy. The hero film generated interest and excitement, while the documentary deepened understanding and built trust. Audiokinetic’s own internal content team continued the journey by producing tutorial-style videos for ongoing engagement, creating a full content ecosystem around Strata.
The production focused on efficiency and storytelling clarity. All on-camera talent were internal employees, which added authenticity while keeping costs manageable. Filming took place over two days, one at the company’s headquarters and one in the studio, capturing a mix of behind-the-scenes moments and polished product demonstrations. Additional interviews were recorded remotely with the team in Germany, featuring Audiokinetic’s sound recording and library partners at BOOM Library. Motion graphics were integrated to visualize Strata’s layered sound architecture, showing how users can isolate, edit, and combine multiple sound elements with precision.
The visual tone reflected the precision and sophistication of the brand. Clean compositions, controlled lighting, and dynamic transitions mirrored the fluid nature of sound itself. The editing rhythm echoed the modular concept of Strata, with layers building, shifting, and harmonizing to create something complete.
The Strata product launch video achieved more than just awareness. It positioned Audiokinetic as a thought leader in interactive sound design and demonstrated how creative storytelling could communicate technical innovation. The videos have since been featured across the company’s website, social channels, and industry events, helping introduce Strata to studios of every scale, from AAA game developers to independent creators.
This collaboration with Audiokinetic on Strata shows how the video agency model continues to evolve. By partnering closely with the client, our team was able to align creative storytelling with product strategy, producing content that not only looked exceptional but also served a clear marketing purpose. From the 60-second launch video to the in-depth making-of documentary, every piece was crafted to build awareness, credibility, and long-term engagement.
If you are a brand looking for a production partner who can think strategically, craft stories that resonate, and deliver creative work built for results, we would love to collaborate.
