For Fionn MacCool’s, a popular Canadian pub franchise, the challenge was to highlight the concept was rooted in the familiar feel of a local pub with a community of loyal regulars. The client emphasized the importance of celebrating their returning patrons, so we set out to craft a light-hearted, humorous campaign that would speak to those who keep coming back while still breaking away from the “usual” pub experience. Our approach was to highlight tradition in a fresh, playful way that would align with their fanbase.
