Black Box Productions works with some of the world’s most recognized brands to produce cinematic, story-driven campaigns that connect with audiences and strengthen brand perception. Below is a selection of companies we’ve helped through our video production services.
Air Canada
Welcome to the World of Wonder
Air Canada, Canada’s largest airline known for its extensive domestic and international routes, partnered with Cirque du Soleil to create a magical commercial that transports viewers into the boundless imagination of a young passenger. Black Box Productions provided full production services for this high-profile shoot, assembling a 75-person crew, coordinating equipment, and overcoming complex lighting challenges to transform an operational aircraft hangar into a cinematic stage. The film follows the young traveler beyond the sleek Air Canada 787-9 Dreamliner into a jet hangar alive with mesmerizing Cirque du Soleil artistry — from the spinning cyr wheel acrobat to the gravity-defying contortionist. This cinematic fusion of travel and performance celebrates wonder, adventure, and the extraordinary experiences that await Air Canada passengers worldwide.
Audible
Audible Canada
Audible Canada, the nation’s gateway to immersive audiobooks, podcasts, and original spoken-word content, partnered with Versus Creative to launch a national campaign celebrating the worlds unlocked through storytelling. Black Box Productions delivered full local production services in Montreal, managing everything from location scouting and permits to assembling a 50+ person crew and coordinating $60k+ in gear rentals — all on a tight three-week turnaround. Filmed in a Blainville home and a Montreal café, the vignettes ranged from gritty crime scenes to quirky domestic moments, each inspired by real Audible titles. Broadcast nationally across TV, digital, and streaming platforms, the campaign anchored Audible’s sponsorship of Bye Bye and showcased what’s possible when bold creative vision meets precise production execution.
CIBC
Run for the Cure
As a trusted production partner for CIBC in Quebec, we’ve delivered dynamic, bilingual content that reinforces the bank’s brand presence and client relationships. Our annual coverage of CIBC’s sponsorship of the Canadian Cancer Society’s Run for the Cure captures the race-day energy, heartfelt moments, and vibrant branded activations that celebrate community spirit and hope. In contrast, our bilingual Gentec customer success video offers a polished, professional case study demonstrating CIBC’s expertise in guiding entrepreneurs through business succession and retirement. Together, these projects reflect our ability to adapt creative tone—from uplifting and emotional to authoritative and informative—while consistently providing reliable, high-quality event documentation and corporate storytelling.
Dexcom
Max Domi
As a global leader in continuous glucose monitoring, Dexcom partnered with NHL player Max Domi to deliver a powerful awareness campaign for the Dexcom G6. Black Box Productions produced a studio-shot series of four meticulously scripted videos, each highlighting a key product benefit such as continuous glucose monitoring and zero finger sticks. Filmed in a single day with branded props, detailed art direction, and both video and photography capture, the production achieved the polish and energy needed for high-visibility broadcast and digital placement, including NHL game broadcasts. The campaign reached over 8 million impressions, strengthening brand visibility and showcasing the impact of athlete-driven storytelling.
Milestones
Date Night
Milestones, a Canadian dining destination celebrated for its globally inspired cuisine and warm, contemporary ambiance, engaged Black Box Productions to create a series of seven videos to promote its restaurants. Filmed across both Toronto and Montreal, the series included Date Night, an award-winning TV spot shot in Toronto that showcases the magic of a perfect evening out — blending romance, ambiance, and signature dishes. With warm, cinematic visuals, meticulous food styling, and fluid camera work, the spot immerses viewers in the Milestones experience. Broadcast nationally with a six-figure media spend, the campaign earned a WINA Award and contributed to a 25% year-over-year boost in Q4 revenue, drawing high praise from Foodtastic’s marketing leadership.
Mini
We Are Mini
MINI, the legendary British automotive marque with a 60-year heritage of iconic design and character, celebrated its milestone with the We Are MINI campaign. Black Box Productions supervised post-production and assembled a vibrant brand spot entirely from archival images, weaving together six decades of design, innovation, and cultural moments. Through dynamic editing and a narrative celebrating MINI’s evolution, the video captured the brand’s playful spirit while honoring its iconic history. Aired nationally, the campaign earned high praise from both MINI Canada and its agency partners for its creativity and execution.
Quesada
The Noble Burrito-Eater
Quesada Burritos & Tacos, a Canadian fast-casual favorite known for its fresh, Mexican-inspired cuisine, engaged Black Box Productions to create The Noble Burrito-Eater, a humorous campaign tackling the common mispronunciation of its name. Inspired by nature documentaries, the spot follows a narrator’s playful struggle to say “Quesada” — until the on-screen “Burrito Eater” delivers the punchline. Filmed with a compact 10-person crew using an Alexa Mini cinema camera, the production combined dynamic food cinematography, a professional voiceover performance, and a versatile framing approach to adapt seamlessly across TV, social, web, and radio in both English and French. Airing during sports broadcasts in select provinces, the campaign delighted the client and expanded beyond TV into additional media formats.
Samsung
Olympic Speed Skating
Samsung Canada, a global leader in technology and a proud Olympic sponsor, launched its Bring It Home campaign during the 2014 Winter Olympics to inspire Canadians and celebrate national athletes. Black Box Productions produced and directed the Montreal segment, filming short track speed skaters Michael Gilday and Marie-Eve Drolet in a series of high-impact training vignettes. Using a full camera crane and precision slow-motion cinematography on ice, we captured the speed, power, and determination of Canada’s Olympic talent. Broadcast nationally, the campaign strengthened Samsung’s Olympic partnership while showcasing the athleticism and spirit that unite Canadians during the Games.
Samsung
Performance Matters
Yokohama Canada, a global leader in high-performance tires, launched its Performance Matters campaign to inspire Canadian drivers who value both excitement and safety. Black Box Productions led the project from concept to completion — developing the creative, scripting, and capturing dynamic footage on location in British Columbia’s dramatic landscapes. From the rain-slicked roads of Harrison Hot Springs to the snow-packed passes near Whistler, we showcased the capabilities of Yokohama’s GEOLANDAR and iceGUARD tires using advanced car-to-car cinematography and precision stunt driving. Broadcast nationally during NHL games and other prime sports programming, the campaign elevated brand visibility and reinforced Yokohama’s reputation for performance in all Canadian driving conditions.
Telus
Aging by Design (Stories for Caregivers)
Aging by Design is a self-initiated documentary web series produced by Black Box Productions and directed by Ben Goloff for the Stories for Caregivers initiative, funded by TELUS Fund. Inspired by social worker Stephanie Erickson’s book Plan for Aging Well, the eight-part series examines the shortcomings in Canada’s caregiving systems, framing aging through emotional, psychological, physical, spiritual, and financial lenses. Shot in an intimate, cinema-verité style, each episode combines expert interviews with slice-of-life vignettes of seniors and caregivers, giving voice to underrepresented perspectives—from First Nations elders to queer seniors and those living with disabilities. Lauded for sparking personal reflection and tangible action among viewers, Aging by Design blends unflinching honesty with deep compassion, challenging Canadians to “do aging better.”