When a bold creative concept meets a tight timeline, flawless execution is paramount. When Versus Creative in New York developed Audible Canada’s national campaign, they had a powerful concept and a clear creative vision. They brought in director Tim Abshire and director of photography Christopher Mably, CSC—whose credits include Star Trek: Discovery, Star Trek: Picard, Invasion, and global campaigns for brands like Nike, Adidas, and Kia. The campaign was green-lit, but they needed production support on the ground in Montreal to make it all happen.
