Each of these projects looked different on the surface. Strategically, they shared the same foundation.
Why Strategy Continued to Matter More Than Ever
In a year where tools moved faster and formats kept multiplying, strategy became the advantage.
We saw again and again that strong creative only performs when it is anchored to a clear understanding of audience, context, and distribution. Whether the goal was brand trust, awareness, or action, the projects that succeeded were the ones where creative decisions were made in service of business outcomes, not in isolation from them.
This reinforced our belief in the video agency model. One where strategy, creative development, and seamless execution live under the same roof and inform each other from day one.
AI as a Creative Multiplier, Not a Shortcut
AI was impossible to ignore this year, and for us, it became a practical part of the creative process rather than a headline in itself.
From AI-assisted previsualization to testing concepts, refining pacing, and exploring ideas that would have been cost-prohibitive before, these tools helped us move faster and think more freely. The La Belle et La Boeuf campaign featuring an AI-generated cow alongside an NHL player wasn’t about novelty. It was about using new technology to solve a creative problem while staying aligned with brand tone and production realities.
The takeaway from 2025 is clear. AI works best when it is guided by a human creator with taste and a point of view, not as a replacement.
Strategy defines the goal. Creativity shapes the story. AI opens new ways to imagine, iterate, and produce, and we’re actively integrating it into how we work, from concept to craft.
The Growing Importance of Customer Success Stories
Another pattern we saw throughout the year was the continued demand for customer success videos and case studies.
Brands are increasingly aware that credibility does not come from what they say about themselves, but from what their customers can show, explain, and stand behind. Well-crafted case study videos became some of the most valuable assets for our clients, used across sales, marketing, and investor communications.
When a customer wins, their success reflects directly on the partners who helped make it happen. Turning those wins into story-first, strategy-led video content continues to be one of the most effective ways to build authority and trust.
Looking Ahead to 2026
While 2025 gave us a lot to be proud of, we’re already looking ahead.
Early in 2026, we’ll be releasing a major case study exploring the creative and technical collaboration for Cirque du Soleil. It’s a project rooted in innovation, scale, and long-term partnership, and one we’re excited to share more about soon.
For now, though, it’s time to pause.
Taking a Breath Before What’s Next
As the year wraps up, we’re stepping back to recharge, reflect, and reset. Creativity needs space. Strategy benefits from distance. And the best ideas often arrive when you stop forcing them.
To our clients, collaborators, and partners, thank you for trusting us this year. We’re looking forward to continuing the work, the conversations, and the problem-solving in 2026.
That’s a wrap on 2025… Happy Holidays!
