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Archive: Set Life

What It Takes To Be An Olympian

By on July 21, 2016 in Company News, Market Trends, Set Life

 

As the sponsor of Jeux du Québec 2016, Sports Experts is encouraging young athletes to be dedicated and focused on achieving their personal best. Their campaign describes the challenges of becoming an Olympian in a way that pushes every-day athletes to be active and driven. When Notch Video contacted us about being a part of this project, we were amped to inspire the next generation of athletes to achieve their ambitious goals. With a motivating voice over, the former Olympic diving champion Alexandre Despatie plays the role of a mentor who shares his insights on what it takes to be an Olympian. Our video was seen over 125,000 times in the first week of its launch.

Deep in Virtual Reality with Minority Media

By on May 19, 2016 in Company News, Market Trends, Set Life

 
Last week we wrapped a green screen shoot for Minority Media to launch the trailer of their new virtual reality video game: Time Machine VR. When our client approached us, they already had a director and concept in mind. We offered a turn-key production solution including cinematography services, 4K camera kit, studio space, lights and green screen. When filming green screen, we recommend capturing in 4K resolution to allow for ultra-high definition detail when keying or compositing in post-production.

 

Flying High with Air Miles Detour

By on May 3, 2016 in Company News, Market Trends, Set Life

 

When Air Miles’ agency, Notch Video, approached us to shoot a micro documentary about the music scene in Morin-Heights, we found ourselves discovering a small town with a rich musical history. The Air Miles’ Detour campaign is a contest among five small towns across Canada where the winner will be rewarded with a Meghan Trainor concert. While working on the documentary, we discovered that Morin-Heights had hosted many iconic rock legends. Cat Stevens, Rush, The Police and David Bowie all recorded at the renowned Le Studio. One of our favorite anecdotes was about the time when Keith Richards passed out in front of the studio, which caused a panicked cleaning lady to call the police. During the two days of filming, we captured the rich and diverse culture and the eventful musical history at Morin-Heights with a series of bilingual interviews and some inspiring performances by local artists.

Budweiser “Home of Goals” Campaign

By on May 5, 2015 in Company News, Set Life

 

Anomaly, the agency of record for Budweiser Canada,  engaged Black Box Productions to line produce the grand finale of their Home of Goals campaign in St-Jerome. The campaign launched with a super-bowl commercial featuring former NHL hockey player Mike Bossy and employees of Soucy Baron, the company responsible for molding the rubber used to make NHL pucks. After the launch, blank pucks were sent across the country for famous Canadians and hockey fans to sign and send their thanks to Soucy Baron and the town of St-Jerome. The pucks were collected and fabricated into a 9 foot high sign announcing St-Jerome as the “Ville Des Buts”. The Mayor of St-Jerome liked the slogan so much, he changed it to the town slogan. The Black Box team was on-site to capture the event with multiple HD cameras, including jib and slider shots, sound crew, and art department. Now that playoffs have started, we’re hoping some of those pucks from St-Jerome make it into Tampa Bay’s net and advance the Habs towards the Stanley Cup.

© 2014, Black Box Productions ltd.